BrewLab


BrewLab


A coffee machine that thinks ahead.


Mornings are fragile.

And even "smart" coffee machines still require effort. It's not hard but it's still one more thing to think about when you don't have time to spare.

After talking to users, the pattern was obvious. Nobody was asking for more settings or fancy flavors.


They just wanted good coffee that is ready when they were.


Mornings are fragile.

And even "smart" coffee machines still require effort. It's not hard but it's still one more thing to think about when you don't have time to spare.

After talking to users, the pattern was obvious. Nobody was asking for more settings or fancy flavors.


They just wanted good coffee that is ready when they were.







I reduced the product to one rule.

The machine should think ahead

so the user doesn’t have to.





The home screen: just your next brew, and one button to start it.

Sync with Alarm

This was the feature that tied everything together.

Instead of setting a separate coffee schedule, it syncs with your phone alarm.

One less thing to think about.

Good automation isn’t about adding intelligence.



It’s about removing responsibility.

Good automation isn’t about adding intelligence.



It’s about removing responsibility.

San Francisco, California